Here I have outlined the key marketing and business related workstreams that best utilise my skills and experience, however I am more than happy to discuss projects of all scopes.
Business Strategy Process & Facilitation
Help with Business Strategy facilitation and workshopping; development of a process that will help broaden your view of your business, and create a strategy that is exciting and motivating.
Innovation: Idea Generation & Process Development
Creative a cadence and focus for innovation with a business. Identification of innovation opportunities or whitespace, as well as gate process and development of key documents that enable smart, robust decision making.
Insights & Market Research
Identifying insight gaps, development of briefs and management of traditional qualitative and quantitative research projects. Ability to inject agile insight methodology and thinking as an alternative / complementary solution. A big believer that 'facts are our friends'.
Brand Strategy & Positioning
Clarity on positioning of brands within a portfolio; considering the category, customer, consumer, competition and company requirements. Development of a brand blueprint that can be used for agency briefs and internally.
Effective management of a project from inception to delivery; including managing timelines and key milestones, cross functional teams and effective communication / reporting of project status to key stakeholders.